Why Obviously Wrong?

Ah, yes. That question.

No, it’s OK— I understand. It’s a weird name.

“Dude. Why is your blog called Obviously Wrong?”

Here’s the deal. Over the years, I’ve discovered that the dumbest, craziest, most “obviously wrong” ideas sometimes turn out to be the best ones.

There’s a time-honored tradition here—

A telegraph from Western Union in 1959
A telegraph from Western Union in 1959

Back in 1876, after having just invented the telephone, Alexander Graham Bell offered to sell the sole patent outright to Western Union for $100,000. They turned him down:

Why would anyone want to use this ungainly and impractical device when he can just send a messenger to the telegraph office and have a clear written message sent to any large city in the United States?

And, of course, there’s the iconic 1997 Apple campaign:

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

Apple, 1997

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